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DevAssure - The Ultimate Edge for Q-Commerce to dominate the market.

· 5 min read
Vamsi Pala
Vamsi Pala
QA Leader & Director of Phylli

Quick commerce (Q-commerce), or instant delivery, is a business model focused on fast and convenient order fulfillment. Q-commerce relies on technology, including artificial intelligence, machine learning, and data analytics, to streamline supply chain management, logistics, and inventory control and ensure efficient and timely deliveries.

By accelerating order fulfillment, Q-commerce enhances the shopping experience and reshapes how businesses meet customer demands.

Some Numbers and Statistics to be aware of:​

  • India's Q-commerce market will grow at 60-65% in 2025 and is expected to touch $ billion by 2030.
  • India’s Q-commerce revenue is projected at $5.38 billion in 2025 and $9.77 billion by 2029, with a 16.07% CAGR (2025-2029).
  • The user base is expected to reach 50 million by 2029, and penetration is expected to rise from 2.7% to ~4.0%.
  • India's growth is driven by smartphone adoption, a tech-savvy young population, and baby boomers and millennials, who contribute a key chunk of this growth story.

While pricing nuances, quick delivery, and quality of the goods play crucial roles in commerce's success, an underestimated and often ignored dimension is the app or system's user experience, which is vital to the success and loyalty of customers to a quick commerce platform.

The unsung and unrecognized avengers are the UI/UX team, Product Managers, and IT, who ensure a seamless experience for customers of different personas.

What determines brand loyalty if the Q commerce players' pricing, quality, and quick delivery are the same?​

Its User Experience!​

Powering Quick Commerce Testing with DevAssure:​

DevAssure is a powerful all-in-one software testing solution for seamless test case generation, management, and execution. It offers record-and-play test cases, environment configuration, cookie-based authentication, Flutter app automation, and the ability to generate test cases directly from UI mock-ups.

As a premium test automation platform, DevAssure can deliver omnichannel software testing capabilities for QA teams without importing external libraries or integrations.

Key Components of any Q commerce or E-Commerce:​

  • Web App (Admin & Customer Interface) & Mobile App
  • Payment Gateway APIs & Third-Party Integrations
  • Monitoring Infrastructure
  • Product Listing Services & Inventory Management Services

E-commerce testing is essential—a high-quality app reflects product maturity, driving revenue growth. E-commerce testing goes beyond UI/UX, covering APIs, databases, performance, accessibility, third-party integrations, and asynchronous operations.

DevAssure’s Assurance Decoded:​

AI-Powered Test Case Generation from Design files​

DevAssure provides the ability to generate test cases from any one of the following content types -

  1. Figma Mock-ups, prototypes, and Screenshots of the application rendered
  2. Wireframes and PRDs
  3. User Stories, Swagger docs, and Use Case diagrams

The test cases are generated from the Design documents, which are the source of truth for any application.

Mobile App Testing Simplified:​

Mobile app automation requires multiple services, libraries, and platform-specific SDKs. Tools like Appium and WebdriverIO enable cross-platform testing, but many projects fail to maximize their potential.

With Flutter and React Native, hybrid apps have a consistent UI across Android and iOS, allowing reusable test cases.

This creates an opportunity to design flexible automation tests with three levels of abstraction.

DevAssure optimizes this process with:​

Locator Abstraction -​

A single test case can be created with identical user flows in Android and iOS, storing locators in Page Object Model (POM) files. These locators are exposed as interfaces with separate implementations for each platform.

Functional Abstraction -​

A single test can handle everyday actions, with only differing actions overridden for OS-specific user flows. Page abstractions enable this by defining UI actions separately for each platform.

Test Case Level Abstraction -​

For tests that apply only to specific OS platforms, mark the tests with the OS marker so you can filter the OS-specific test cases and execute them in separate workflows.

For e-commerce platforms, customers will access the application across multiple browsers, OSs, and devices. Testing the respective e-commerce application across all the latest platforms is essential.

  1. Cross-Browser Compatibility:

Ensure pages, modals, menus, navigation, images, and content render correctly across browsers. Validate CSS against mockups for a consistent user experience.

  1. Cross-Platform Compatibility:

Ensure the application works seamlessly across macOS, Windows, and various devices. For mobile apps, test across multiple devices; for web apps, validate compatibility on mobile browsers.

  1. Usability Testing:

QA engineers must assess usability, discoverability, and intuitiveness beyond UX validation to ensure an optimal user experience.

DevAssure is a no-code test automation platform with a powerful recorder that enables QA engineers to record test cases and generate automation scripts effortlessly. It ensures 99.99% stability in UI test automation, delivering reliable and efficient testing.

To experience how DevAssure simplifies test automation for email testing, sign up for a free trial.


To explore how the DevAssure test automation platform can enhance your organization's testing capabilities, click the button below to request a personalized demo session with our team of experts.